Privacy Policy

This Privacy Policy describes how some of your personal information is collected, and used, when you visit or make a purchase from (the PSR “Site”).

Personal information we collect
When you visit the Site, we do not automatically collect certain information about your device, including information about your web browser, IP address, time zone, and we do not collect data via internet cookies from your device. Additionally, as you browse the PSR Site, we do collect some information about the individual PSR Site products that you bought. We do not store data about what websites or search terms referred you to the PSR Site, and information about how you interact with the PSR Site. Some data is entered by the viewer to login and stored. We refer to this data to automatically-collected information as “Device Information”.

We do not collect Device Information using the following technologies:
– “Cookies” not used, are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
– “Log files” not used, track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, not used “tags”, not used and “pixels” not used are electronic files used to record information about how you browse the Site.

Which data is used
Additionally when you make a purchase we collect some data, or attempt to make a purchase and register to login through the PSR Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. This given data is not automatically tracked and used.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We do use the Order Information that we collect generally to fulfill any orders placed through the PSR Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or email advertising relating to our products or services.

We do not use use automatic collection of Device Information, only given data by you is used, we do collect to help us screen for potential risk and fraud. We do not collect data of your IP address), and we might ask for your help to improve and optimize our PSR Site (for example, to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties only when needed. For example, we do not use Shopify to power our online store. We do use Google Analytics to help us understand how our customers use the PSR Site — you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your given Personal Information to provide you with targeted advertisements or marketing communications if you subscribe to our newsletter. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
– Facebook:
– Google:
– Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do not track
Please note that we do not alter our PSR Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the PSR Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the PSR Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

The PSR Site is not intended for individuals under the age of the legal permission to hold a bank account with credit card.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at or by post mail using the details provided below:

Pur Sang Royal
[Privacy Compliance Officer]
Bestevaerstraat 205-2hg
1055TL Amsterdam
The Netherlands